Innovation, Strategy and Management Programs in Barcelona

MIDI / MaRDI / MaDE : The meeting place for Innovators. : Trends Research + Design Thinking + Design Management + Entrepreneurship

About MaDE

Master in Advanced Design Management Strategy and Entrepreneurship


This course has been designed by the DesignThinkers Group Spain Team and is being executed in collaboration with World Class Design and Business Schools including Elisava and RBS Rotterdam Business School.

Design is more and more perceived as a complex management transversal activity in which user/consumers needs, market dynamics, and business strategies meet.

Likewise, management methodology known as design management, as project development model for design professionals and as business model for creative firms, was not able to adapt itself to the changeable and dynamic flow of current markets.

The necessity of planning new patterns demands a rupture with rigid structures and a tackling of more organic working methodologies, adaptable to changeable times and to new societies and emerging markets. This new planning must be focused on strategy and entrepreneurship with new thought preconceptions.

The Main purpose of MaDE is to provide a new perspective about entrepreneurship using innovation expertise and methodologies that are changing businesses around the world, like lean strat-up, service design, design thinking, systems thinking, trends research etc to help innovators create great organisation with the capacity of positive impact in society.

MaDE Combines design, innovation and business skills that provide today´s entrepreneurs, intrapreneurs and social leaders with management and innovation skills to make an impact.

To have the opportunity to experience some of our contents you can attend one of our four public annual events:

  1. Trendslab: Since 2013 and every year our deep immersion into the understanding of users, markets, tribes, trends and a contextual analysis to determine those relevant factors that act in favor or against any business Idea. During each Trendslab we dive deep into customer segmentation and the understanding of their preferences in reñlation to main market forces that shape taste and consumption. Each year our experts choose one  relevant topic and explore all trends and scenarios for the upcoming year.
  2. Business Mindsets: Is all about the creativity and flexibility when it comes to business. We explore many ways for approaching markets, consumers and trade from the most recent and innovative perspectives. Experts from different countries, companies and industries share with us their mindsets and the way they have succeed or failed when creating and operating a new business mindset. Topics like circular economy, sharing economy, family businesses, startup mindsets, corporate culture and a lot more help our participant explore hat for their business and understand which would be the mindset that fits the most to this or that business idea.
  3. Design Thinking Week: Our now traditional event taking place since 2011 is a one week bootcamp where participants and entrepreneurs work together to solve specific challenges around any business situation. Local and guest experts facilitate and guide teams into step by step solutions following  DT processes and exploring the most innovative solutions to wicked problems. Big energy and teamwork create an exciting environment for fast results and implementation.
  4. Service Design Week: One intensive hands-on dedicated week to learn methods to develop and test commercial services. Our  SDW takes place year in Barcelona with the support of companies, consultants and service designer from the region that provide our participant with their know how and methods for creating and improving the service offer. Our annual SDW shows, connects and exchanges knowledge and experience in the service design field to all our participants and companies participating in the event.

for all informations about these events you can contact us here

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