This past week we have been working very hard to put together our first presentation; a recap of all our research findings related to Homeless Entrepreneur: who they are, the challenge, their stakeholders, the economic and legal context in which they are operating (and where we are trying to innovate in) and significant consumer trends we should take into account. The result? A 15-minute video showcasing our research’s findings .

How might we help HE connect with socially conscious users via a product or service that is socially and environmentally responsible and actually helps them make a meaningful change?

https://youtu.be/Jjti6WM3oh8

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This past week we have been working very hard to put together our first presentation; a recap of all our research findings related to Homeless Entrepreneur: who they are, the challenge, their stakeholders, the economic and legal context in which they are operating (and where we are trying to innovate in) and significant consumer trends we should take into account. The result? A 15-minute video showcasing our research’s findings …

Taking all our research into account, we identified what we believe are our biggest challenges for this project. Those ‘watch outs’ that we need to consider when moving forward to ideation phase.

(1) Coming up with a solution (product / service / experience) that is comerciable while also contributing to Homeless Entrepreneur’s mission of changing the perception of homelessness. The product has to be interesting, fulfil a consumer need and not fall into ‘clichés’ just because it is made by…

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