From trying to connect everything we’ve done so far, we reached some insights we believe are useful:

  • This is a good time to bring value to everything analog, whether it’s a service, product, or experience. We need to feel that everything makes sense and has a higher purpose.
  • Catalonia has a very peculiar dynamic as a city and its narratives can build stories that positively alter or add to its surroundings.
  • Understand how Catalan stakeholders can use their culture and identity as a way to activate a nostalgia that creates new stories and narratives.

Check the complete analysis for PEMB via Third Project Presentation