Trendslab started from getting to know the opposite side of globalization, which is “Deglobalization”. It’s quite interesting, we could see in some areas how Deglobalization Trend influences our daily basis, how it comes from, and then we could understand how important this theme is to take decisions.

Since last week, we got our project, then we started an entire week of Trendslab, which related with our project, we put it in practice, used all the canvases ,discussed in the group, turned out to be really helpful!

Trendslab started from getting to know the opposite side of globalization, which is “Deglobalization”. It’s quite interesting, we could see in some areas how Deglobalization Trend influences our daily basis, how it comes from, and then we could understand how important this theme is to take decisions.

why trends research is so important?

  • to understand and connect with consumer personality and behaviours (that is always changing)
  • to lower the risks of the future with knowledge and be able to project scenarios and predictions.
  • to be able to predict directions of trends/things/society/consumer.

we started the research in these following steps.

FIRST STEP – Finding signals and patterns and understand what we are…

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