We had fun doing this test to understand the potential of showcase and the opportunities it gave our client’s business.
The window is an important offline media, used well and with great attention to details, it is the first touchpoint with our walking by users, and fast online shoppers
From June 25-30th, KM Family showcased “Omm Design Week”, with the collaboration of our team.Together we tested the idea we last presented in our last meeting.
We had the opportunity to work on the window of the Bruc store. We got inspired by Ingela Apparehnius, Omm Design illustrator and designer’s kids books, and created a world of Omm products.
We set up everything early on Monday 25th with the help of Pablo, our client being there. In 2 hours, the idea was alive and started to attract people to enter the store.During the setting up, we got opinions and support from Pablo and Gemma to choose the right products.
We also created design visuals that would go on Km family’s social media channels.
It was a part of the test as well, to see how much people were engaging online to the idea.
We asked our client to…
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