we can say that the trip was very exciting and helpful for us: we could better understand the context our client is in by comparing it to the culture & lifestyle in Germany; we observed lots of signals, patterns, and trends, related to the retail business; we could generate new ideas regarding our proposal for KM Family and, finally, we really enjoyed this wonderful city.
As a part of our studies, we went on a field trip to Munich, where we visited several universities and learning centers, worked with German students & entrepreneurs, and, of course, explored wonderful boroughs of the Bavarian capital.
The first day of our trip started with the journey to one of the most important and sad places in the German history: Dachau concentration camp. Frankly speaking, the visit to the camp was hard and emotionally exhausting but it helped us to understand the context modern germans live in: the kind of people they are, their past, and their willingness to change it to move towards a better future.
On the second day of our trip, we went to Google Zukunftswerkstatt Munich (Google Future Workshop), an open space that provides a learning environment and on-site training for both students and professionals in different fields. Our workshop on…
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