Based on the timeless memory game, we created a set of cards with different Scandinavian patterns, each one printed in pairs. In this case, we had 44 pairs of cards the players could create their own games and rules with..

We realized that the game should be as simple as possible and we need to keep playing it every time we test in order to improve the experience and make it more interesting and engaging.



Design for Play is about thinking of a complete and cheerful experience in order to learn and have fun. It has some differences and similarities with gamification, a process of integrating game mechanics into something that already exists and has a different context (e.g. an application, a website, etc.) The main purpose of gamification is to encourage user engagement with a product or a service. It usually involves elements of competition, rules, and a moderator.

When playing, you can start and stop it whenever you want and the players are free to change rules, it’s applicable.

It is very important to have fun because it creates connections, makes people play different roles, helps to adjust to changes faster, and, in general, generates positive emotions in our brain.

A lot of people, when playing, remember the time when they were kids. Maybe it’s because children enjoy the moment and play intensively…

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