To start our project, we needed to do some research on Trends to be able to know what was going on around us and have a better idea on the focus we wanted to give to it. So, we started by observing people and all the signs around us, this led us to find some quite interesting behaviors among the people.

The first signs we observed was related to having a personal design, to be unique. We observed  that we really care about our image and how people perceive us. We care about our reputation and having our own identity. We like to feel special, we like customized and personalized services that differentiate us from the rest. We like to feel identified with what surrounds us. This took us to our first trend, which we called Need-based Design.

We kept observing and realized that we are very interested in…

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